Graphic design can be used by companies to promote and sell products through advertising, by websites to convey complicated information in a digestible way through infographics, or by businesses to develop an identity through branding, among other things.
To better understand the meaning of graphic design, it is important to be aware of the elements and principles that make up design. Elements are used in conjunction or opposition with each other to create visually striking and impactful designs.
Graphic designers also adhere to the principles of design, which are essentially a set of guidelines that help a design achieve effective composition. These basic principles aid in creating balance and stability for the piece of work.
Website design involves creating engaging and intuitive web pages for users. This includes overall layout, color scheme and navigation. User experience (UX) design is focused on ensuring a website or application is easy and satisfying to use. These designers emphasize value, usability, adoptability and desirability. Motion graphics design—or animation—brings visual elements to life through special effects, TV shows, video games and movies.
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